It was Andy Warhol that said “in the future, everyone will be famous for 15 minutes”. One of the most acclaimed American artists of the 1960’s who was most notably known for his work during the ‘pop’ art movement which marked a major shift in modernism. Artists such as Warhol, Claes Oldenburg, & Roy Lichtenstein sought to utilize images of popular American and British culture and mass production to blend into fine art representation. An extension but drastic break from such artists as Mondrian.
Yet, even though Mondrian was popularized two decades prior to Warhol, his work was now being fashioned onto dresses by Yves Saint Laurent in the 1960’s and both culture and fashion only continued to be more influenced by the mergence of popular American society, technology and mass media. Other artists such as Yayoi Kusama were also part of this movement but began pushing the boundaries of mixed media, doing large scaled environmental installations that combined graphic sculpture, nature, and light.
So if we can look back over 50 years and begin to see the evolution of modernism into futurism and stretching the artistic collective palette to the avant-garde and experimental where lines are being studied and form is being fragmented and manipulated… how far have we come? Where are we now?
CGI or computer generated imagining give us the ability to not only merge art into technology but to then insert our creative genius and imaginations run wild, introducing entirely new worlds and creatures in film and the capability to move past the brush and 2D canvas toward projection onto humans and 3D surfaces. We now become the duplication… creating the patterns, projecting them and inserting ourselves back in.
Hence, when I look at these intriguing images, I see the influence of Pop art in a post-‘posting’ modern time. We live our daily lives in social media, our ’15 minutes’ of fame is commonplace. Gone are the days of the artist recluse, and if they do embrace the breath of brief solitude, it is followed with a ‘post’ of their work. Here the subject has a need to disguise themselves in patterned anonymity, which in this day and age I find refreshing.